Latif Mercado is an experienced booking agent and owner of La' Entertainment with over 25 years in the live music and event business, specializing in Freestyle and Old School Hip Hop. He manages legacy acts such as Lil' Suzy and The "Original" Cover Girls and has a proven track record of producing and coordinating memorable events from Monroe, North Carolina. Combining formal business studies with decades of hands-on industry experience, he offers both strategic artist management and practical event logistics. Known for an open, consultative approach, Latif frequently advises hosts and promoters no-strings-attached, making him a trusted resource for promoters at any stage. An entrepreneurial operator who has sustained a single entertainment venture since the mid-1990s, he brings institutional knowledge of artist relations, grassroots promotion, and niche genre audiences.
11 years of coding experience
BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES at Medaille University
CENTER FOR MEDIA ARTS
a little bit of spanish... but please don't test me!
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