Laura Gyr is a Digital Experience Designer based in Zurich with 9 years of hands-on experience crafting UX/UI and digital product designs that balance strategy, technical feasibility and clear visual communication. Trained as a polygrafin and holding a BA in Digital Ideation, she combines print craftsmanship with modern interaction design to simplify complex information and create reliable user journeys. Her roles range from design lead on web projects to shaping brand-led digital presences and animated social campaigns, always collaborating closely with developers to ensure pixel-perfect execution. She’s driven by a dislike of non-functioning interfaces, which shows up as a practical focus on usability and quality across concepts, prototyping and final interfaces. Outside agency work she’s applied information-design skills to infographics and visual storytelling, bringing structured thinking to creative briefs. Currently at relyz AG, she continues to iterate on meaningful digital experiences that are both useful and beautifully composed.
9 years of coding experience
1 year of employment as a software developer
Gestalterische Berufsmaturität, Gestalterische Berufsmaturität at GBMS – Gestalterische Berufsmaturitätsschule Zürich
Lehrabschluss Polygrafin EFZ, Lehrabschluss Polygrafin EFZ at BFGZ – Berufsschule für Gestaltung Zürich
Bachelor of Arts - BA, Visual Communication Digital Ideation, Bachelor of Arts - BA, Visual Communication Digital Ideation at Lucerne University of Applied Sciences and Arts
Contributions:1 PR, 64 pushes, 5 branches in 5 months
bachelorbachelor-projectideation
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Laura Gyr - Digital Experience Designer at relyz AG