Summary
Laura James is a SaaS technology executive, founder, and coach with 20+ years of experience leading transformation at enterprise software leaders including VMware, Salesforce, ServiceNow, and Verizon. She specializes in Lean operations, sales and digital transformation, and has directly influenced major corporate milestones—most notably contributing to VMware’s $69B acquisition by Broadcom. As Founder and Managing Director of SHiFT Consulting & Coaching and an adjunct professor, she combines hands-on operational rigor with executive coaching, having mentored hundreds of leaders through career and change journeys. Known for finding hidden operational waste and turning it into measurable value, she blends an engineer’s mindset with sustainable technology principles. Based in Denver, she pairs an MBA in IT & Program Management with a background in communication and sociology to drive strategic, people-centered change.
13 years of coding experience
7 years of employment as a software developer
Bachelor’s Degree, Dual Major in Communication and Sociology, Bachelor’s Degree, Dual Major in Communication and Sociology at University of Colorado at Boulder
Master of Business Administration (MBA), Information Technology & Program Management, Master of Business Administration (MBA), Information Technology & Program Management at University of Colorado Colorado Springs