Summary
Laura Lancaster is a product marketing leader with 11 years of experience specializing in programmatic buy-side technologies, display, mobile, video and data products, currently shaping ads delivery at Facebook. She has a track record scaling product go-to-market strategies across start-ups, agencies and large platforms, including senior roles at IPG Mediabrands and Virool. Laura pairs deep adtech domain expertise with hands-on experience in sales and ad operations, enabling tight alignment between product, sales and clients. Based in London with a Duke economics background, she brings a data-driven commercial mindset and a knack for translating technical ad delivery features into clear business value. An unusual detail: she blends marketing instincts with a developer-friendly curiosity (hinted by a playful “javascript string bunny” GitHub bio), which helps her bridge technical and non-technical stakeholders.
11 years of coding experience
4 years of employment as a software developer
Bachelor of Science (B.S.) Economics Markets and Management Certificate, Bachelor of Science (B.S.) Economics Markets and Management Certificate at Duke University