Laura Rico is a Campaign Director and strategist with 10+ years leading global, multi-issue advocacy campaigns from Bogotá, blending legal training (LLM) with hands-on campaigning for climate action, human rights, and democracy. At Avaaz she progressed from Global Campaigner to Campaign Director, designing and managing cross-cultural mobilizations, digital petitions, and influencer-driven projects that scale grassroots engagement. She co-founded BULLA to empower citizen participation in Colombia and has consulted for Greenpeace and major peace initiatives, bringing both field research and budgetary/project management rigor. A former multimedia reporter and socio-legal researcher, she combines storytelling, photography, and academic research to craft persuasive public campaigns. Fluent in Spanish and English, she is unusually comfortable moving between legal analysis, creative communications, and on-the-ground organizing to turn complex social issues into actionable campaigns.
10 years of coding experience
9 years of employment as a software developer
High School, High School at Colegio Nueva Granada
Minor in Literature, Arts and Humanities Department, Minor in Literature, Arts and Humanities Department at Universidad de los Andes
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