Laura Stude
Director Of Customer Insights And Retention at Peak Design
Austin, Texas, United States
Summary
👤
Senior🎓
Top SchoolLaura Stude is a customer insights and retention leader with 11 years of experience blending product, analytics, and hands-on development to drive growth and loyalty. A recovering software developer and former co-founder, she built surefoot.me with a values-first approach—prioritizing ethical clients, employee wellbeing, and charitable giving while scaling service-driven results. She’s led cross-functional teams from early-stage startups to mission-driven campaigns (including a high-pressure political testing role) and has a track record of building repeatable testing and optimization programs. At Peak Design she now steers retention strategy and process improvement, applying servant-leadership and radical candor learned as a manager of product teams. Known for pragmatic curiosity and a taste for unconventional projects (she even invented the Loop N' Poop™), Laura brings both technical fluency and a people-first management style to complex problems. Based in Austin, she pairs data-informed decision making with a strong ethical compass and a knack for turning messy customer signals into clear, actionable programs.
11 years of coding experience
12 years of employment as a software developer
BA Electronic Media Arts & Design, BA Electronic Media Arts & Design at University of Denver
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (15)
front-end-development9
plugin8
wordpress-plugin8
react7
wordpress7
javascript7
frontend7
typescript6
php6
traffic6
web-development-tools6
jetpack5
js5
security4
marketing4
Programming languages (1)
Github contributions (5)
surefootme/Surefoot-Front-End-Engineer-Exercise
May 2018 - Sep 2021
Surefoot Front-End Engineer Exercise
Contributions:8 commits, 7 pushes in 3 years 4 months
reactjavascriptweb-development-toolsfront-end-developmentfrontend
lstude/screeningJS
Jan 2015 - Jan 2015
Contributions:3 pushes, 1 branch in 1 day
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