Laure Brosseau

Bayonne, Nouvelle-Aquitaine, France

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Summary

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Rockstar

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Top School

Laure Brosseau is a product marketing and go-to-market strategist with 10+ years turning complex B2B and technical products into clear positioning that scales across users, buyers, and partners. At Akeneo she built product marketing from scratch and led initiatives—free trial, open-source conversion, and SaaS migration—that together drove double-digit millions in ARR and materially accelerated company growth. She blends customer-facing experience (support, presales) with data-driven GTM, competitive intelligence, and cross-functional program leadership to reduce time-to-value and improve adoption. Laure advisory work for Green4Cloud highlights her interest in secure, sustainable tech and her ability to translate technical offerings into market-ready narratives. Comfortable working with C-suite and regional teams, she pairs hands-on execution with a strategic lens on packaging, pricing, and partner enablement. An uncommon strength is her operational background in support and product-led growth, which helps her craft pragmatic, adoption-focused messaging rather than abstract positioning.

10 years of coding experience

9 years of employment as a software developer

Pragmatic Marketing Certified - (PMC-II), Product Marketing, Strategy, GTM, Pragmatic Marketing Certified - (PMC-II), Product Marketing, Strategy, GTM at Pragmatic Institute

Master Degree in Competitive Intelligence & Strategy, Business Administration and Management, Competitive Intelligence, Master Degree in Competitive Intelligence & Strategy, Business Administration and Management, Competitive Intelligence at IAE de Poitiers

Product-Led Growth Certification Program, Product-Led Growth, Growth, Product Onboarding, Product-Led Growth Certification Program, Product-Led Growth, Growth, Product Onboarding at Product-Led Growth Institute

Product Marketing Core Certification, Product Marketing Core Certification at Product Marketing Alliance

2-year degree in IT and Communications, 2-year degree in IT and Communications at IUT de LAVAL

Master's Degree, Business/Commerce, General, Master's Degree, Business/Commerce, General at University of Galway

Growth Series, Growth, Acquisition, Retention & Engagement, Growth Series, Growth, Acquisition, Retention & Engagement at Reforge

English, German, Spanish, French, Portuguese, Basque

Github Skills (27)

information-management10

javascript10

ziggy10

devrel10

php10

product-management10

backbonejs10

symfony10

pim10

application10

akeneo9

edtech9

open-source7

api7

raise6

Programming languages (7)

ShellCSSHandlebarsJavaScriptPHPHTMLLess

Github contributions (5)

akeneo/pim-helpcenter

Sep 2017 - Oct 2022

Contributions:255 reviews, 357 commits, 173 PRs in 5 years 1 month

LaureBro/pim-docs

Apr 2018 - Apr 2018

Contributions:2 pushes in 1 day

information-managementproduct-information-managementpim

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