Summary
Lauren Herda is an Interactive Art Director with 14–15 years of experience blending UX, visual design, and front-end coding to create immersive experiences across AR/VR, 3D, and AI-driven products. At Mindgrub she leads a large design team and shapes the studio’s emerging tech practice, while freelance work keeps her craft sharp in illustration and iconography. Her background includes stewarding product UX and brand identity for desktop and mobile apps at Figure 53 and designing for high-profile clients like NASA and Nike at Chalk & Chisel. Comfortable shipping HTML/CSS/JS prototypes herself, she brings a pragmatic maker’s perspective to design leadership. An avid 3D modeler and renderer, she explores how traditional 3D techniques inform UX patterns unique to spatial and immersive interfaces. Based in Baltimore, she’s curious about the convergence of art and interactive technology and seeks projects that bridge those worlds.
14 years of coding experience
5 years of employment as a software developer
Bachelor’s Degree, Visual Communication Design, Bachelor’s Degree, Visual Communication Design at Stevenson University
German, Dutch, English, French