Lauren O'connor
VP Customer Marketing At Marcus at Goldman Sachs
London, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolLauren O'connor is a marketing leader with 10+ years of experience building growth and engagement programs across fintech and digital finance brands, currently leading customer marketing for Marcus at Goldman Sachs. She has progressed through hands-on growth roles at Credit Karma and Nutmeg, blending data-driven campaign optimisation with product-led user experience improvements. Certified in Google Ads and Twitter Flight School, she combines acquisition expertise with strong analytics to increase retention and lifetime value. Lauren is equally comfortable redesigning web experiences through user testing as she is running cross-functional launch programs that align to business KPIs. Based in London, she brings a demonstrated commitment to financial inclusion and a curiosity for governance of AI in customer strategy, hinted at by her GitHub bio focus on AI strategy. Colleagues describe her as a pragmatic storyteller who turns complex data into clear, user-centered marketing actions.
10 years of coding experience
8 years of employment as a software developer
MSc Marketing Development Practice Marketing, MSc Marketing Development Practice Marketing at UCD Michael Smurfit Graduate Business SchoolMuckross Park CollegeBachelor of Commerce (B.Com.) Accounting, Bachelor of Commerce (B.Com.) Accounting at University College Dublin
English
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (10)
dropwizard3
java2
jersey2
rxjava2
css1
javascript1
reactivex1
user-interface1
interface-design1
react1
Programming languages (1)
Github contributions (5)
leo2118/cs4170
Nov 2015 - Dec 2015
Contributions:11 pushes, 1 branch in 20 days
kdj2109/comsw4170-spotifyapp
Dec 2015 - Dec 2015
Contributions:32 pushes, 1 branch in 6 days
user-interfacereactcssjavascriptuser-interface-design
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