Summary
Laurence Holmes is a Paid Media Executive with 12 years’ experience crafting full-funnel social strategies that blend human-led storytelling with AI-driven performance. Grounded in a First Class BA in History and Political Science, he translates cultural insight and historical performance into authentic content and scalable paid activation for global brands like The LEGO Group, PepsiCo, and IHG. He’s skilled across Meta, LinkedIn, TikTok, Snapchat and Reddit, and pairs advanced Excel with SQL (BigQuery) and Tableau to turn raw campaign data into actionable creative briefs. Known for engineering AI-led workflows for real-time ad optimisation, Laurence combines hands-on activation with strategic client-facing reporting to drive budget growth. He also brings a global, humanitarian perspective from early NGO work and on-the-ground international roles, informing more empathetic employer-brand storytelling.
12 years of coding experience
Bachelor of Arts, History and Political Science, Bachelor of Arts, History and Political Science at University of Birmingham