Laurie Nicholas is a Creative Technology Director and product-focused technologist with 11 years of experience building human-centered digital products from concept to exit. Based in Sheffield, she has led product and UX at EV charging B Corp Mina—helping grow the business to a 13x exit—while founding ventures including PitchIn for team sports and DocuZen for developer-focused PDF tooling. At HCI Studio she blends design sensibility with engineering leadership to create delightful, usable interfaces for brands and agencies. Her background spans hands-on front-end engineering, technical leadership, and building product functions in startups and agencies, giving her a rare mix of craft-level detail and strategic vision. A design nerd who treats technology as a product advantage, she often tackles problems by simplifying complex flows into elegant user experiences.
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