Lei Li is a results-driven marketing leader with 18 years’ experience and 11 years in senior roles, currently heading Marketing China for ClassPass and known for delivering double-digit revenue growth through data-led, integrated campaigns across B2B and B2C. She combines deep expertise in digital ecosystems—search, social, e-commerce, CRM and analytics—with P&L ownership and a knack for localising global strategies to Chinese markets. A high-impact team builder and creative strategist, she excels at translating consumer insights into profitable marketing solutions and galvanising cross-functional teams to execute ambitious visions. Her background spans corporate and startup environments, from Wine Australia market development to freelance digital strategy for lifestyle tech startups, reflecting both disciplined process and entrepreneurial agility. Based in Shanghai, she brings a unique sports-infused lifestyle marketing focus that blends commercial rigor with cultural nuance.
10 years of coding experience
4 years of employment as a software developer
BA Business Administration, Economics, Finance, HR, Marketing, Management, Logistics, BA Business Administration, Economics, Finance, HR, Marketing, Management, Logistics at University of Plymouth
MSc Marketing managment, Marketing, communication, finance, MSc Marketing managment, Marketing, communication, finance at Aston University
Contributions:152 pushes, 1 branch in 3 years 3 months
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