Summary
Lei Yu is a seasoned product and compliance leader with over 15 years of experience driving R&D, safety, and regulatory strategy for global home appliance brands across APAC, MEA, and Greater China. Currently Head of Product Requirement and Compliance at IKEA and former Head of Development for Food Preparation at Electrolux, he combines product lifecycle mastery with laboratory and ISO 17025 accreditation experience to deliver consumer-led, cost-efficient innovations. His background spans cooktop and kitchen appliance architecture, market access, and cross-regional change management, enabling successful commercialization of complex platforms and modular systems. Lei blends technical depth—from safety engineering and lab oversight to standards engagement—with strategic program and budget management (OPEX/CAPEX). A Global EMBA candidate at CEIBS, he pairs engineering rigor with growing commercial acumen to align product roadmaps to business outcomes. Curious and systems-minded, he cites Conway’s Law as a guiding philosophy while actively resisting entropy in product and organizational design.
9 years of coding experience
3 years of employment as a software developer
Global Executive MBA, Business Administration and Management, General, Global Executive MBA, Business Administration and Management, General at China Europe International Business School (CEIBS)
Bachelor of Science (B.S.), Mechanical Engineering, Bachelor of Science (B.S.), Mechanical Engineering at Shandong University
Korean, English, German