Leo Herrick is a seasoned software engineer and product development leader with 13 years of experience building full-stack web and mobile products that drive growth across travel, education, and healthcare. He combines hands-on Ruby/Python engineering with product ownership, user-centered research, and data-driven decision making to launch features that have multiplied customer growth and boosted revenues post-M&A. Known for shipping high-impact work—rearchitecting search to lift conversions 50%, adding PayPal to increase acquisition 30%, and designing Hipcamp’s order and payout flows—he excels at turning messy data into reliable reporting and new revenue streams. As a builder of cross-functional teams, he scales developer productivity through CI/CD, cloud infrastructure, and design systems while keeping a focus on web performance and observability. Based in Oakland, Leo pairs an uncommon mix of architecture and humanities training with deep technical skills (Rails, Django, React, GraphQL, DBT, Looker) and a practical knack for product rollouts that move metrics.
13 years of coding experience
7 years of employment as a software developer
Architecture and Allied Arts, Architecture and Allied Arts at University of Oregon
Computer Science, Computer Science at University of California, Berkeley
B.A., English Literature, Linguistics, B.A., English Literature, Linguistics at San Francisco State University
Spanish Language and Literature, Spanish Language and Literature at Experiencia
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