Summary
Leo Wang is a seasoned Sales & Marketing Director with nearly two decades of experience building brands and channels for home appliance and smart home firms, including Haier, BSH, Beko, Tiancheng Smart Systems and Elica. He specializes in 0-to-1 business development—rebuilding sales teams, launching dealer networks, and opening online and offline channels—while consistently delivering sales targets within disciplined P&L and budget control. Known for diagnosing and reforming underperforming teams, he has led regional turnarounds that tripled sales and earned top market positions in chain stores. He also brings deep project and B2B experience, from winning large property contracts to establishing project and aftersales systems across 17 provinces. Fluent in workable English and based in Shanghai, he pairs practical field instincts with structured management systems and a knack for balancing growth with operational rigour.
10 years of coding experience
12 years of employment as a software developer
Bachelor's Degree, Economics, Bachelor's Degree, Economics at Huazhong Agricultural University
Chinese