Summary
Leo Yu is a results-driven marketing leader with 11 years’ experience scaling consumer products and media partnerships across China and international brands. At Dell he blends data-first media strategy with AIGC experimentation to cut execution costs 95% while driving live-streaming revenue to 172% of target, and previously led camera app growth that reached hundreds of millions of users through IP and celebrity integrations. He’s skilled at turning cultural moments into product features—leveraging partnerships with Disney, Warner Bros., LINE FRIENDS and top celebrities to create high-engagement campaigns and trending stickers that boosted user interaction and retention. An outgoing connector by nature, he maintains a massive entertainment audience (4M+ Weibo fans) and a deep network of MCNs, bloggers and artists that he mobilizes for performance-driven activations. Less obvious: he combines creative licensing savvy with technical optimization (daily reporting systems, SEM/SEO AIGC tooling) to align media, ops and sales into measurable growth.
10 years of coding experience
中国民航大学