Leon Zeng is a design leader with 16+ years in UX and over a decade of hands-on experience improving digital product metrics across e-commerce and consumer apps. As Director of UED at Trip.com he drives product-wide design systems, A/B-driven experience optimization, and leads an internal Design Research Institute supporting 30+ designers across business units. He previously ran e-commerce and site optimization for adidas/Reebok China, where he combined performance marketing, content activation and rigorous UX experimentation to lift conversion and retention KPIs. Leon’s background spans product, platform and financial services UX—having led large UED teams at Lufax and Dianping—giving him rare fluency between business goals and interaction-level design decisions. He pairs formal HCI training with a pragmatic, metrics-first approach and a track record of translating design systems into measurable commercial impact. An often overlooked strength: he routinely embeds research and A/B testing into organizational processes to scale design quality and accelerate feature adoption.
12 years of coding experience
5 years of employment as a software developer
Master of Arts in Communication, Human Computer Interaction, Master of Arts in Communication, Human Computer Interaction at National Chiao Tung University
Bachelor of Arts in Speech Communication, Speech Communication, Bachelor of Arts in Speech Communication, Speech Communication at Shih Hsin University
camel: soft load balance(slb) middle ware - control nginx servers by portal and api.
Contributions:1 PR, 3 pushes, 1 branch in 2 years 3 months
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