Leonardo Alves
Head Of Strategy Digital Marketing At GRAMACO
Elkridge, Maryland, United States
Summary
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Senior🎓
Top SchoolLeonardo Alves is a digital strategy and product leader with 8–10+ years of hands-on experience bridging front-end engineering and marketing leadership across B2B and B2C markets. As Head of Strategy Digital Marketing at GRAMACO he combines market research and segmentation with UX/UI, SEO/SEM and campaign execution to drive both digital and traditional channels for retail and manufacturing clients. He began his career in web design and front-end development (React/Next skills reflected on GitHub) and has progressed to managing cross-functional teams and complex portal redesigns for clients like Microsoft and major publishers. Leonardo holds an Executive MBA and a postgraduate specialization in Strategic Digital Marketing from ESPM, bringing a blend of creative design training from University of São Paulo and rigorous business strategy. He’s equally comfortable writing front-end code and defining KPIs, and has a track record of turning analytics and user research into measurable growth. A lesser-known strength is his experience applying adserving and tagging at scale (DFP/Studio, GA/DTM) to close the gap between creative campaigns and reliable measurement.
8 years of coding experience
Master of Business Administration (MBA), Executive Master, Master of Business Administration (MBA), Executive Master at Superior School of Advertising and MarketingDigital Design, Digital Design at University of Sao Paulo
Portuguese, English, Spanish
Github Skills (16)
javascript3
react3
omnistack3
nodejs2
podcast2
api2
typescript1
react-native-app1
github1
backend1
github-issues1
react-native1
github-api1
redux1
dos1
Programming languages (3)
Github contributions (5)
buildlabteam/buildlab.github.io
Mar 2020 - Aug 2020
Visit our website:
Contributions:52 commits, 4 PRs, 48 pushes in 4 months
visit
leo-pro/leo-pro.github.io
Feb 2019 - Feb 2021
Contributions:6 PRs, 56 pushes, 2 branches in 2 years
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