Leonardo Berdu is a seasoned product builder and serial founder with 13 years of experience launching and scaling digital businesses from São Paulo, including two exits and leadership roles as Co-Founder & CPO at iClinic and CEO of an e‑commerce startup acquired by a NASDAQ-listed investor. He combines hands-on front-end engineering roots with strategic product and go-to-market skills honed at Afya and through executive studies at Stanford GSB. Now building initdesk, he focuses on turning complex workflows into elegant, user-centered products that bridge healthcare and commerce domains. Notably, his career traces back to design and front-end work in the early web era, giving him a rare blend of creative design sensibility and operational scaling experience.
12 years of coding experience
20 years of employment as a software developer
Stanford Executive Program (SEP), Stanford Executive Program (SEP) at Stanford University Graduate School of Business
MBA Strategic Enterprise Management, MBA Strategic Enterprise Management at Faculdade Reges de Dracena
Stanford Continuing Studies
Bachelor Advertising and Marketing, Bachelor Advertising and Marketing at Centro Universitário Barão de Mauá
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