Leonardo Montenegro is a marketing analyst with 11 years of cross-functional experience blending digital marketing, CRM automation, and IT project management. He currently leads marketing efforts at Perfect Pay while teaching IT and digital marketing at Senac RJ, bringing practical classroom insight to campaign strategy and vice versa. His skill set spans endomarketing, traffic management (Facebook Ads), lead scoring, RD Station automations, analytics tools and full-funnel persona-driven campaigns. With an academic background in marketing, digital journalism and game development, he uniquely applies game design thinking to customer journeys and engagement strategies. He has a track record of designing quantitative and qualitative research, landing pages and conversion funnels for both B2B and educational contexts. Notably, his dissertation on copywriting and mental triggers informs storytelling-led campaigns that boost retention and lead quality.
11 years of coding experience
Pós-graduação Stricto Sensu, Pós-Graduação em Marketing e Growth, 390Horas, Pós-graduação Stricto Sensu, Pós-Graduação em Marketing e Growth, 390Horas at Descomplica
Graduação, Comunicação Social: Publicidade e Propaganda, Graduação, Comunicação Social: Publicidade e Propaganda at Associação educacional dom bosco
Master of Business Administration - MBA, MFA em Desenvolvimento de Jogos Digitais, Master of Business Administration - MBA, MFA em Desenvolvimento de Jogos Digitais at Instituto Infnet
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Leonardo Montenegro - Analista De Marketing at Senac RJ