Summary
Leonel Hernández is a sales and marketing leader with over a decade of experience shaping go-to-market and commercial strategy across PepsiCo's Mexico business, currently leading Sales Self Service for the region. He combines analytical rigor from roles in sales performance and strategy with hands-on commercial execution across traditional trade, channel marketing, and retail merchandising. Known for organized, self-motivated leadership, he has consistently driven product performance and growth through data-informed initiatives and cross-functional coordination. Leonel’s background spans project management in Latin America telecoms to pricing and promotions for major beverage brands, giving him rare cross-industry perspective on customer channels and content localization. Based in Zapopan, Jalisco, he pairs postgraduate training in retail, sales and corporate finance with a pragmatic, team-oriented approach to scale regional programs. A detail not obvious from titles: he’s repeatedly moved between analytic and field-facing roles, bridging insights and operational rollout to accelerate adoption.
2 years of coding experience
10 years of employment as a software developer
Postgraduate studies in Retail and Sales, General Sales, Merchandising and Related Marketing Operations, Postgraduate studies in Retail and Sales, General Sales, Merchandising and Related Marketing Operations at Universidad Panamericana