Leonel Sentana - Artificial Intelligence Technical Program Manager at Meta

Leonel Sentana

Artificial Intelligence Technical Program Manager at Meta

Paris, Ile-de-France

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Summary

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Rockstar

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Top School

Leonel Sentana is an Artificial Intelligence Technical Program Manager at Meta who combines hands-on data science with program leadership to drive AI-powered, open-source solutions that improve business outcomes and user experience. He originated and led Robyn, Meta’s experimental open-source Marketing Mix Modeling package, shepherding it from hackathon idea to production, education materials, and industry adoption. With a background as Head of Marketing Data Science for Spain and Portugal and prior roles scaling data teams and experimentation at Despegar, he specializes in causal inference, econometric modeling, and measurement of marketing incrementality. Leonel bridges research and product by working with FAIR, third-party research partners, and engineers to operationalize rigorous experiments and econometric tooling. He also contributes front-end improvements to Robyn’s website, reflecting a rare blend of analytics, coding, and UX attention. Based in Paris, he pairs technical depth with strategic vision to turn complex modeling into practical, teachable solutions.

5 years of coding experience

13 years of employment as a software developer

Professional education People Management, Professional education People Management at Harvard Business School

Business and Information Systems Business/Economics/Marketing/Technology, Business and Information Systems Business/Economics/Marketing/Technology at Instituto Tecnológico de Buenos Aires

Neuromarketing Course Marketing Neurosciences., Neuromarketing Course Marketing Neurosciences. at University of Buenos Aires

Professional Education Computer science and python, Professional Education Computer science and python at MIT Professional Education

Spanish, English, Portuguese, French, Italian

Github Skills (7)

javascript10

docusaurus10

frontend10

website-development10

web-frontend10

react10

css9

Programming languages (2)

Jupyter NotebookPython

Github contributions (2)

facebookexperimental/Robyn

Oct 2020 - Jan 2023

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.

Role in this project:

Full-stack Developer

Contributions:3 reviews, 125 commits, 23 PRs in 2 years 4 months

Contributions summary:Leonel appears to be contributing to the front-end side of the project by adding and modifying website-related files, indicating a focus on user interface and website structure. The commits involve changes to Docusaurus configuration files and the creation of new pages, suggesting the user is responsible for implementing website content and navigation. The edits to CSS and JavaScript files point towards skills in front-end web development.

gradient-based-optimisationeffectivityridge-regressionadvertisersmarketing-mix-modelling

jeffedwards/robyn_python

Oct 2020 - Mar 2021

Contributions:56 commits in 5 months

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