Summary
Letícia Santana is a Senior Marketing Analyst with nine years of experience crafting end-to-end influencer and social media strategies across tech and retail brands in São Paulo. With a Master in Business Innovation and training in Cultural Management, she blends data-driven campaign optimization with cultural insight to reach diverse audiences and boost conversion. She has led influencer operations from prospecting and negotiation to performance analysis at companies like Daki and Insider Store, while running a freelance agency, Leti Conecta, producing scripts and short-form video content. A co-founder of cultural platform Amar-elo and co-organizer of @collabantifome, she pairs commercial impact with community-driven initiatives—an uncommon mix that sharpens her audience empathy and creative brief development.
8 years of coding experience
2 years of employment as a software developer
Master in Business Innovation, Inovação, Master in Business Innovation, Inovação at UFSCar - Alumni
Qualificação, Gestão Cultural, Qualificação, Gestão Cultural at Centro de Pesquisa e Formação SESC SP