Lex Dreitser
Head Of Business Development For Games at Advergaming
Los Angeles, California, United States
Summary
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Senior🎓
Top SchoolLex Dreitser is a strategic business development leader with over a decade driving growth at the intersection of gaming, XR, and the metaverse from Los Angeles. Currently Head of Business Development for Games at Business France and formerly leading BD and product roles across AR, MR, and blockchain, he consistently closes executive-level partnerships and orchestrates high-impact events at venues like the French Consulate, GDC and DICE. He has built global programs across 20+ countries, taught thousands of hours of technical workshops and classroom instruction, and led over 10,000 hours of mixed reality development—bringing a maker’s perspective to commercial strategy. A seasoned negotiator and keynote speaker, Lex blends product-minded marketing with developer relations to boost brand visibility and revenue for studios and platforms. His background in information architecture and immersive tech gives him a rare fluency in both storytelling and technical implementation, enabling pragmatic ROI-driven XR experiences. Colleagues rely on him to translate emerging tech into measurable business outcomes and memorable live activations.
10 years of coding experience
7 years of employment as a software developer
Engineering Degree Information Architecture and HCI, Engineering Degree Information Architecture and HCI at Baruch CollegeAssociate Graphic Arts Production Mgt; Applied Science, Associate Graphic Arts Production Mgt; Applied Science at City Tech, CUNY
English, indo-european languages, Italian, Spanish, French
Stackoverflow
1reputation
0reached
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Github Skills (6)
tezos8
blockchain6
ecosystem4
escrow2
extensible1
beancount1
Programming languages (2)
Github contributions (5)
PiXLtez/PiXL-Public
Dec 2021 - Nov 2022
Contributions:39 commits, 40 pushes, 1 branch in 11 months
Dreitser/ScavengerHuntAR
Jun 2019 - Feb 2020
Contributions:154 pushes, 1 branch in 8 months
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