Summary
Li Choo is a membership and community architect with nine years of product and leadership experience, now leading Memberships at Ecom North to connect and accelerate ecommerce founders across $1M–$20M+ revenue bands. Previously a product manager at TELUS and Rogers and an early-stage operator whose startup Peko was acquired, Li blends enterprise rigor with startup agility to design trusted, high-signal rooms, onboarding systems, and facilitator partnerships. She specializes in vetting and matching founders, protecting psychological safety, and scaling membership infrastructure across global summits in Toronto, Singapore, the US, and Australia. A UBC computer science graduate with hands-on dev and hackathon wins, Li brings an uncommon mix of technical fluency, community design, and a track record of turning loose networks into structured, revenue-aligned ecosystems.
9 years of coding experience
7 years of employment as a software developer
Shanghai American School
Bachelor of Science - BS, Computer Science, Bachelor of Science - BS, Computer Science at The University of British Columbia
Shanghai High School International Division
Dalat International School
English, Chinese, Chinese, hokkien