Li Su

Head Of Fashion, TikTok Ecommerce

Madrid, Community of Madrid, Spain
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Summary

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Li Su is a fashion and e-commerce leader with 12 years of cross-border digital strategy and product experience, now heading Fashion at TikTok Ecommerce from Madrid. She has scaled marketplace and omni-channel programs across APAC and Europe—moving from product and digital marketing roles at Massimo Dutti to leading womenswear and key-account success at TikTok before taking the helm. Li blends data-driven e-commerce product optimization, performance marketing and partnership development with hands-on operations execution, including CRM, livestreaming and conversion-rate initiatives. Her background in international management (ESADE) and economics/cinema reflects a mix of analytical rigor and creative sensibility that informs merchandising and content strategies. Less obvious: she contributes to technical open-source databases (TiDB/TiKV/parser) on backend issues, demonstrating rare fluency between fashion commerce and distributed systems engineering. Colleagues rely on her to turn complex market insights into measurable growth programs and scalable digital operations.
code12 years of coding experience
job9 years of employment as a software developer
bookBachelor of Arts (BA) Economics Cinema, Bachelor of Arts (BA) Economics Cinema at Denison University
bookMaster of Science (MSc) International Management, Master of Science (MSc) International Management at Esade
bookMetropolitan Studies Exchange Program, Metropolitan Studies Exchange Program at Humboldt-Universität zu Berlin
languagesEnglish, Chinese, Spanish
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Stackoverflow

Stats
167reputation
31kreached
3answers
7questions
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Github Skills (25)

sql-parser10
back-end-development10
mysql10
testing10
distributed-systems10
tikv10
go10
parsing10
database-design10
grpc10
transactional9
transaction9
configuration-management9
timestamp8
decimal8

Programming languages (12)

TypeScriptJavaShellC++RustCCMakeScala

Github contributions (5)

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pingcap/parser

Nov 2018 - Mar 2021

A MySQL Compatible SQL Parser
Role in this project:
userBack-end Developer
Contributions:7 reviews, 48 commits, 79 PRs in 2 years 4 months
Contributions summary:Li primarily contributed to the `pingcap/parser` repository, which is a MySQL compatible SQL Parser. Their commits focused on fixing issues related to the parser, such as resolving an issue with `union dual table order by` and addressing bug with handling hints in subqueries. Additionally, the user added driver import checks, examples, and a test case to the parser.
sql-parsermysqlsqlparsernom
pingcap/tidb

May 2018 - Dec 2021

TiDB - the open-source, cloud-native, distributed SQL database designed for modern applications.
Role in this project:
userBack-end Developer
Contributions:309 reviews, 406 commits, 682 PRs in 3 years 7 months
Contributions summary:Li's commits primarily involve refactoring and moving test code to the `tidb` repository. They've been working on improving timezone awareness in the `types` package, specifically addressing issues related to maximum and minimum timestamp bounds. Additionally, the user has contributed to decimal handling, addressing potential overflow problems.
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Li Su - Head Of Fashion, TikTok Ecommerce