Summary
Li Wen is a results-driven Director of Operations with 11 years of cross-functional experience in media, marketing and retail operations, currently based in Beijing. She has led editorial teams, scaled social media audiences to 140,000 WeChat followers in 18 months, and built nationwide distribution partnerships for major brands like China Southern Airlines and Costa Coffee. Skilled at translating data into operational improvements, she cut reporting time by 75% at a shopping plaza and standardized occupancy and retail processes to boost revenue and satisfaction. Her background as an editor, journalist and M.S. graduate in Communication and Media Management gives her a rare blend of storytelling instincts and analytical rigor. Comfortable managing crisis situations and recruiting and mentoring teams, she combines a global outlook from independent travel experiences with a pragmatic, resourceful leadership style. Ambitious to deepen expertise in marketing, counseling and media, she thrives on turning audience insights into scalable programs.
11 years of coding experience
1 year of employment as a software developer
Sichuan University, Journalism, 4.0/4.0, Sichuan University, Journalism, 4.0/4.0 at University at Albany, SUNY
Bachelor of Arts (B.A.), Broadcast Journalism, 3.94/4.0, Bachelor of Arts (B.A.), Broadcast Journalism, 3.94/4.0 at Sichuan University
Master of Science (M.S.), Communication and Media Management, Master of Science (M.S.), Communication and Media Management at Fordham Gabelli School of Business
Chinese, English, Chinese