Li Zheng

Senior Research Fellow at Leeds University Business School

Leeds, England, United Kingdom
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Summary

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Rockstar
🎓
Top School
Li Zheng is a Senior Research Fellow based in Leeds with 13 years of experience bridging academic research, teaching, and applied software contributions. Holding a PhD in Marketing from ESSEC, Li supervises PhD and master students and teaches across undergraduate to doctoral levels while managing research projects with an international perspective. He combines rigorous data skills and front-end development experience—contributing notable enhancements to the popular Vue-based mobile UI library "vux" and maintaining structured China administrative datasets. This blend of methodological depth and hands-on engineering enables him to translate complex research questions into reproducible, data-driven tools. Colleagues value him for mentoring students through practical strategy projects and for bringing a developer’s attention to detail into academic workflows. Outside academia he describes himself as a dreamer, suggesting a creative bent that fuels both research ideas and open-source contributions.
code13 years of coding experience
job1 year of employment as a software developer
bookM.Phil, Marketing and strategy, M.Phil, Marketing and strategy at Université Paris Dauphine
bookDoctor of Philosophy (PhD), Marketing, Doctor of Philosophy (PhD), Marketing at ESSEC - ESSEC Business School
languagesFrench, Chinese, English
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Github Skills (11)

data-extraction10
component-development10
data-transformation10
javascript10
front-end-development10
data-cleaning10
vue10
vue-jsx10
ui-components10
data-engineering10
json8

Programming languages (9)

TypeScriptC++RustJavaScriptVueGoHTMLSwift

Github contributions (5)

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airyland/vux

Feb 2016 - Jan 2023

Mobile UI Components based on Vue & WeUI
Role in this project:
userFront-end Developer
Contributions:77 releases, 2315 commits, 296 PRs in 7 years
Contributions summary:Li primarily contributed to the "vux" project, a mobile UI component library based on Vue & WeUI. The commits involved implementing new features, such as adding props to existing components and supporting new functionalities such as shortcut values, day replacement, and the ability to handle multiple selections within calendar components. These changes involved modifying existing Vue.js components, integrating new functionalities and fixing existing bugs.
weui-vueweb-appjavascriptvue-componentsvux
airyland/china-area-data

Apr 2016 - Jul 2020

中国省市区数据
Role in this project:
userData Engineer
Contributions:16 commits, 2 PRs, 15 pushes in 4 years 2 months
Contributions summary:Li's commits primarily focused on adding and upgrading data related to Chinese administrative divisions within the `airyland/china-area-data` repository. They added initial data, then formatted and structured the data, and finally upgraded the data to a newer version (v5). This involved data extraction, cleaning, and transformation, implying a focus on creating and maintaining a comprehensive dataset.
warehouserisk-assessmentatscensusaem
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Li Zheng - Senior Research Fellow at Leeds University Business School