Summary
Liam Betsworth is a founder and technology leader with 11 years' experience turning research-led HCI and UX expertise into production AI and infrastructure products. As Co-Founder and CEO of Pendra he’s building the UK's sovereign AI inference stack—delivering OpenAI-compatible APIs hosted on UK soil for the NHS, government and regulated enterprises with zero-retention guarantees. He also runs Creu Labs and co-founded ETLR, applying startup muscle to developer tooling and workflow automation after leading R&D and engineering at AMPLYFI. Liam’s background blends a PhD in Human-Computer Interaction with hands-on product, frontend and systems work, giving him a rare mix of user-centred design sensibility and infrastructure credibility. A practical entrepreneur, he has repeatedly moved ideas from prototype to regulated deployments, and even started an independent clothing brand early in his career, showing a taste for creative ventures alongside technical rigor.
10 years of coding experience
11 years of employment as a software developer
Doctor of Philosophy (PhD), Human Computer Interaction, Doctor of Philosophy (PhD), Human Computer Interaction at Swansea University / Prifysgol Abertawe
English, Welsh, German