Libby Anderson is the founder of Peel, a creative strategy studio she launched in 2020 after nearly two decades leading strategy at top ad agencies in Austin and Chicago. She has led planning and research teams on major global and national brands—from Lyft and YETI to Kellogg’s and Jim Beam—bringing a blend of analytical rigor and creative problem-solving to foundational brand work. Known for translating cultural insight into strategic direction, she’s comfortable running small agile teams or directing 12-person planning groups. Her background in liberal studies and social sciences informs a human-centered approach to strategic challenges that often uncovers unexpected brand opportunities. Based in Austin, she pairs agency-honed execution with entrepreneurial curiosity, intentionally focusing on work that clarifies what a brand stands for and why it matters.
4 years of coding experience
7 years of employment as a software developer
BA, psychology, sociology, communications, BA, psychology, sociology, communications at Ohio University
MA, Liberal Studies: Contemporary American Culture, MA, Liberal Studies: Contemporary American Culture at Northwestern University
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