Libby Varcoe is a seasoned content and experience design leader with 10+ years shaping complex digital products, currently serving as Head of Content Design at Atlassian where she drives craft strategy across products and customer success experiences. Her career blends public sector transformation—leading high-profile government projects like the Australian Government Style Manual and guides.service.gov.au—with commercial leadership and a long history of hands-on content training and strategy. Libby’s strengths are simplifying bureaucratic complexity into user-centred content, building content communities and guilds, and scaling content practice within large organisations. Notably, she founded a boutique agency, write-minded, and has repeatedly translated specialist subject-matter into accessible digital experiences, from museums and museums’ curatorial content to nationwide government services. Based in Greater Sydney, she pairs strategic vision with practical delivery, workshops and stakeholder fluency to embed sustainable content ways of working.
10 years of coding experience
10 years of employment as a software developer
MA Professional Writing Screenwriting, MA Professional Writing Screenwriting at University of Technology Sydney
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Libby Varcoe - Head Of Content Design at Atlassian