Lídia Ferreira is a Senior Product Manager based in Barcelona with 11 years of experience building user-centered digital products across edtech, mobility, real estate, and enterprise domains. She blends a strong technical foundation and UX research background with hands-on product leadership—launching a car-as-digital-wallet marketplace, leading BookSmart’s global redesign for child literacy, and delivering cost-saving platform migrations. Comfortable managing cross-functional teams and scaling product practices, she has led multiple PMs and introduced agile/product techniques to improve strategic roadmaps and delivery. Her early research work in HCI and data visualization (including D3.js prototypes) informs a data-informed, human-centric approach to product decisions.
11 years of coding experience
9 years of employment as a software developer
CACS UFMG Língua inglesa, CACS UFMG Língua inglesa at Centro Acadêmico de Ciências Sociais
Undergraduate student Tecnologia em Tecnologia da Informação/Sistemas da Informação, Undergraduate student Tecnologia em Tecnologia da Informação/Sistemas da Informação at Morgan State University
Sistemas de Informação Tecnologia da Informação, Sistemas de Informação Tecnologia da Informação at Universidade Federal de Minas Gerais
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Lídia Ferreira - Senior Product Manager at Globant