Lidia Li is a Senior Data Scientist with 7 years of experience turning complex enterprise data into actionable strategy for retail, education, and consumer goods organizations. She combines strong statistical modeling (R, SAS, Python) and SQL expertise with hands-on dashboarding in Tableau and Power BI to forecast sales, optimize pricing and enrollment, and automate reporting for better decision-making. Her work has driven high-impact outcomes—91% forecast accuracy for promotional sales at Coca-Cola and program-level financial insights that reshaped enrolment strategy at Sheridan College. Comfortable integrating data across Finance, CRM and Oracle systems, she also applies rigorous data governance and quality controls to large, messy datasets (including a 9M-record patent dataset). Trained as an engineer and in intellectual property law, she brings a rare blend of technical depth, research rigor, and domain sensitivity to business-facing analytics.
7 years of coding experience
2 years of employment as a software developer
Bachelor of Engineering (BEng) Biomedical Engineering -- Medical Device, Bachelor of Engineering (BEng) Biomedical Engineering -- Medical Device at University of Shanghai for Science and Technology
Master of Laws (LLM) Intellectual Property Law, Master of Laws (LLM) Intellectual Property Law at Shanghai University
MASc Management Sciences, MASc Management Sciences at University of Waterloo
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