Lih Goh
User Experience Researcher at Google
San Francisco, California, United States
Summary
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Senior🎓
Top SchoolLih Goh is a user experience researcher with eight years of experience based in San Francisco, currently working at Google where she focuses on user trust, safety, gaming, and AI. She has led end-to-end qualitative and strategic research at Google Stadia to drive feature launch, acquisition, and retention, and has a track record of translating user insights into product roadmaps and cross-functional alignment. Her background spans startup co-founding, nonprofit and civic-focused projects—like building a text-message chatbot to help people experiencing homelessness—and academic research in human factors and language acquisition. Lih combines ethnographic training and an MS in Human Factors with hands-on product work to surface subtle user needs and design for healthy communities. She brings a pragmatic mix of research rigor and product empathy, often advocating for privacy and trust through workshops and stakeholder facilitation.
8 years of coding experience
5 years of employment as a software developer
San José State UniversityBachelor’s Degree, Communication Studies, emphasis on Ethnography, Bachelor’s Degree, Communication Studies, emphasis on Ethnography at University of San FranciscoBachelor of Arts (B.A.), Communication and Media Studies, 3.47, Bachelor of Arts (B.A.), Communication and Media Studies, 3.47 at Kolej Universiti Taylor'sBachelor's Degree, Public Relations, Advertising, and Applied Communication, Bachelor's Degree, Public Relations, Advertising, and Applied Communication at Boston University
English, Malay, Chinese, ChineseGithub contributions (5)
MrStraight/vueMall
Mar 2019 - Apr 2019
Contributions:30 commits, 33 pushes, 17 branches in 5 days
MrStraight/lihan.github.io
Jul 2019 - Aug 2019
Contributions:5 pushes, 1 branch in 1 month
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