Lin-en Chen
Digital Marketing Specialist at Martin City Marketing
Wood-Ridge, New Jersey, United States
Summary
👤
Senior🎓
Top SchoolLin-en Chen is a digital marketing specialist with 11 years of experience blending data-driven UX strategy, website optimization, and conversion-focused design to lift engagement and revenue. Based in Wood-Ridge, NJ, she has progressed from intern and freelance roles to leadership positions, including Director of Digital Marketing & Design at Aim Data and her current role at Martin City Marketing. Her background in integrated digital media (MS from NYU) and visual design gives her a rare mix of creative craft and analytical rigor, enabling A/B testing, CRO, and UX improvements that tie directly to business metrics. Comfortable leading cross-functional projects, she often bridges design, development, and analytics to turn user insights into measurable growth. An understated strength is her continuity across the full marketing lifecycle—strategy through execution—earned from hands-on roles across startups, nonprofits, and corporate environments.
11 years of coding experience
8 years of employment as a software developer
Visual Design, Visual Design at General AssemblyMaster of Science (M.S.), Integrated Digital Media, Master of Science (M.S.), Integrated Digital Media at New York UniversityBachelor of Business Administration (B.B.A.), Communications Management, 3.7, Bachelor of Business Administration (B.B.A.), Communications Management, 3.7 at Shih Hsin University
Chinese, English
Github Skills (2)
react2
gpt1
Github contributions (3)
chenjackie/portfolio-site
Jan 2015 - Feb 2015
Contributions:3 pushes in 6 days
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