Lin Qiang
Regional Direct To Consumer Assistant Manager at Philips Lighting
Shanghai, Singapore
Summary
👤
Senior🎓
Top SchoolLin Qiang is a Regional Direct-to-Consumer leader with a decade of experience building D2C and brand strategies across APAC for major FMCG and electronics players. At Philips Lighting he architects short- and long-term D2C plans, coordinates cross-country resource allocation, and runs learning programs to scale best practices; prior roles at Unilever and Kellogg honed his expertise in global influencer campaigns, agency partnerships, and digital collaboration. He combines a strong CRM and segmentation skill set with an executive MBA from UCLA focused on FMCG, enabling him to bridge commercial strategy and operational execution. Based in Shanghai with regional responsibilities from Singapore, he’s known for turning market-level learnings into repeatable playbooks that accelerate customer acquisition and retention.
10 years of coding experience
1 year of employment as a software developer
Globa Executivel MBA for Asia Pacific, FMGC, Globa Executivel MBA for Asia Pacific, FMGC at University of California, Los Angeles
English, ChineseGithub contributions (5)
qizhonglin/reference
Jan 2016 - Feb 2025
Contributions:2 pushes, 1 branch in 9 years 2 months
qizhonglin/doc
Jan 2016 - Feb 2025
Contributions:424 pushes, 1 branch in 9 years 2 months
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