Lindsay Yan is a Senior Data Scientist based in Cupertino with a decade of experience turning large-scale audience and campaign data into measurable product and marketing impact. At Apple she partners cross-functionally to design and deploy models and analytics that inform strategy, building on prior roles at Fandango and Media Assembly where she led propensity modeling, audience segmentation, and lookalike modeling using Python, SQL and modern ML techniques. Her background spans both industry and agency settings—bridging data engineering, experimentation, and dashboarding (Tableau/R-shiny) to shorten decision cycles and optimize spend. Trained at Peking University and York’s Schulich School of Business with a USC data-science bootcamp, she combines business acumen with hands-on modeling experience. Notably, she has a track record of operationalizing predictive models in DMP/DSP environments, making her effective at translating analytics into activated audiences.
10 years of coding experience
5 years of employment as a software developer
Viterbi School of Engineering, Data Science Bootcamp, Viterbi School of Engineering, Data Science Bootcamp at University of Southern California
Bachelor's Degree, Guanghua School of Management, Bachelor's Degree, Guanghua School of Management at Peking University
Master's degree, Master of Business Analytics, Master's degree, Master of Business Analytics at Schulich School of Business - York University
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