Lindsey Wiebe
Senior Specialist, Reporting And Analytics at University of Calgary
Calgary, Alberta, Canada
Summary
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Senior🎓
Top SchoolLindsey Wiebe is a Senior Specialist in Reporting and Analytics with 11 years of experience translating web and digital marketing data into actionable insights for large, decentralized organizations. She specializes in web analytics and usability, and has led measurement system design, data collection, and reporting initiatives across web, email, social, advertising, and CRM channels. At the University of Calgary she standardizes measurement practices for complex marcom operations and mentors teams in user-centered analytics. Her background in product design and front-end development gives her a rare blend of technical implementation skill and user research rigor, from running focus groups to building ETL workflows. Currently expanding into API automation, data warehouse design, and Python-driven ML, she pairs curiosity-driven learning with pragmatic delivery. Based in Calgary, she thrives in collaborative agile environments where data drives measurable improvements in user experience and communications.
11 years of coding experience
3 years of employment as a software developer
BFA, Media Arts & Digital Technologies, BFA, Media Arts & Digital Technologies at Alberta University of the ArtsAward of Achievement, Digital Analytics, Award of Achievement, Digital Analytics at The University of British Columbia
English, French
Github Skills (7)
google-analytics-api3
analytics-api2
r-package2
statistics1
api1
analytics1
google-analytics1
Github contributions (3)
liwiebe/WordPress
Jul 2014 - Jan 2015
Contributions:11 commits, 1 push in 6 months
liwiebe/R-seo-bubblechart
Nov 2016 - Nov 2016
Contributions:1 push in 1 day
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