Summary
Lior Asta is an Application Security Specialist and seasoned web developer with 11 years of experience building and securing high-traffic web applications. Based in Canada, he has progressed from hands-on web development and technical marketing roles to leading application security efforts at Outbrain, combining deep Node.js, PHP and front-end skills with pragmatic security practices. He has a strong track record in automating marketing workflows, integrating third-party systems, and boosting organic growth through SEO and data-driven A/B testing. As founder of Astavelopment and co-founder of a digital agency, he brings an entrepreneurial mindset and a knack for turning marketing requirements into scalable technical solutions. His background in computer science and long-running cross-functional collaborations give him a rare blend of developer-first thinking and security stewardship. An understated strength is his history of building custom tracking and automation platforms that bridge marketing, analytics and engineering needs.
11 years of coding experience
12 years of employment as a software developer
Webmasters in the WEB 2.0 environment, Webmasters in the WEB 2.0 environment at John Bryce
Bachelor of Science (B.Sc.), Computer Science, Bachelor of Science (B.Sc.), Computer Science at The Open University of Israel
English, Hebrew