Founder at Yesh Matsav, a nonprofit helping youth at risk
Tel Aviv-Yafo, Tel Aviv District, Israel
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Summary
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Senior
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Top School
Lior Zoref is a founder, bestselling author and collective intelligence researcher with 13+ years of experience blending academic rigor and corporate leadership to shape how organizations tap crowd wisdom. A former Microsoft vice president of marketing for consumer and online services, he now advises, speaks globally (including TED and The White House) and teaches digital marketing and crowd wisdom to MBA students. His PhD in Wisdom of Crowds underpins practical work—from keynote-driven innovation programs to founding a nonprofit that supports at-risk youth—reflecting a rare mix of scholarship and hands-on social impact. Lior’s book Mindsharing earned recognition alongside leaders like Branson and Musk, and he continues to explore intersections of biology, computer science and engineering in his research interests. Based in Tel Aviv, he donates significant time to education and nonprofits while consulting for Fortune 500s on the future of decision-making in networked societies.
13 years of coding experience
Masters Information Systems Engineering, Masters Information Systems Engineering at Technion - Israel Institute of Technology
Doctor of Philosophy (Ph.D.) Education - Wisdom of Crowds, Doctor of Philosophy (Ph.D.) Education - Wisdom of Crowds at Bar-Ilan University
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Lior Zoref - Founder at Yesh Matsav, a nonprofit helping youth at risk