Liping Xu
Account Manager at New Beginnings Global
Glendale, California, United States
Summary
🤩
Rockstar🎓
Top SchoolLiping Xu is an analytically driven account manager and marketing specialist with 3+ years of hands-on experience blending data-driven paid advertising, content strategy, and event operations to grow brand visibility and revenue. With an MS in Marketing Analytics from Simon Business School and dual supply-chain foundations, she uniquely pairs creative campaign execution with operational rigor and SOP-driven automation (Python, CRM, Tableau). She has led cross-channel paid strategies—most notably TikTok Shop optimization—and built dashboards and workflows that accelerated decision-making and budget efficiency. Liping also brings technical reliability sensibilities from contributing to SONiC open-source projects, where she improved test automation and build processes for network images. Known for forging impactful partnerships and scaling events and digital exhibitions, she consistently delivers measurable performance gains while pushing creative boundaries. Based in Glendale, CA, she thrives in fast-paced environments that require both analytical precision and hands-on marketing craft.
3 years of coding experience
1 year of employment as a software developer
Master of Science - MS, Marketing Analytics, Master of Science - MS, Marketing Analytics at University of Rochester - Simon Business SchoolBachelor's degree, Supply Chain Management, Bachelor's degree, Supply Chain Management at Soochow University (CN)Bachelor of Business Administration - BBA, Logistics, Materials, and Supply Chain Management, Bachelor of Business Administration - BBA, Logistics, Materials, and Supply Chain Management at University of Arkansas
Github Skills (16)
system-administration10
configuration-management10
linux10
docker10
bash10
sonic10
pytest10
python10
dockers10
build-automation10
test-automation10
networking9
zstd9
zstandard9
bgp9
Programming languages (2)
Github contributions (5)
sonic-net/sonic-mgmt
Jul 2022 - Jan 2023
Configuration management examples for SONiC
Role in this project:
QA Engineer / Test Automation Engineer
QA Engineer / Test Automation EngineerContributions:194 reviews, 28 commits, 163 PRs in 5 months
Contributions summary:Liping primarily focuses on enhancing and maintaining test cases for the SONiC configuration management project. Their contributions include modifying existing tests to accommodate changes in OS images, specifically related to Broadcom devices and platform-specific functionalities. They also addressed test failures by adjusting buffer deployment tests, modifying search patterns for output and enlarging test-related parameters. Overall, they are focused on ensuring the robustness and accuracy of the SONiC configuration management tests.
configuration-managementansibleconfigurationsonic
sonic-net/sonic-buildimage
May 2023 - Mar 2025
Scripts which perform an installable binary image build for SONiC
Role in this project:DevOps Engineer & System Engineer
DevOps Engineer & System EngineerContributions:17 reviews, 10 PRs, 19 comments in 1 year 9 months
Contributions summary:Liping primarily focused on improving the build and deployment process for the SONiC image. They addressed issues with memory constraints by disabling features in slim images, and optimized the image size by using zstd compression for the Docker filesystem. Furthermore, the user implemented a mechanism to check interface statuses before starting the BGP service, improving the system's reliability. The user also made configuration changes to address issues with log rotation and exception handling within the BGP monitoring process.
armv6installableimage-buildsonicbinary-image
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