Liran Chen is a product leader with 12 years of experience building ad monetization and creative ecosystems at scale, currently leading Ads Creative product strategy and AIGC initiatives for TikTok in the Greater Chicago Area. He combines a strong technical foundation from early machine learning and data science roles (Baidu, Capital One, Toyota Technology Institute) with hands-on product delivery across privacy mitigation, ad delivery, automation, and creative insights. Liran has a track record of turning complex ML-driven problems into operationalized product features that improve ad performance and workflow automation. He holds a master’s-level statistics background from the University of Chicago and is comfortable bridging research, engineering, and business stakeholders. Notably, he has led cross-functional efforts across monetization, partnerships, and creative tooling, emphasizing automation and creative intelligence rather than just traditional ad ops.
12 years of coding experience
5 years of employment as a software developer
Master's degree Statistics, Master's degree Statistics at University of Chicago
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Liran Chen - Head Of Product Manager, Ads, Creative