Lisa Ma is a product marketing leader and former engineer with ~9 years of hands-on experience bridging technical execution and go-to-market strategy from Austin, Texas. She has driven rapid user and traffic growth—ranking product pages from #127 to #13 and 4x-ing web traffic—and orchestrated high-impact launches that generated hundreds of thousands of pre-registrations and hundreds of high-quality developer leads. Comfortable in both code and strategy, she has shipped smart-contract-driven NFT products, built marketplaces, led rebrands and hiring, and previously served as a lead software engineer on complex IoT and serverless systems. Known for moving quickly under tight timelines (e.g., fintech positioning in one week; rebrand in under 60 days), she blends technical depth with practical GTM instincts to scale developer-focused products.
9 years of coding experience
10 years of employment as a software developer
Full Stack Web Developer, Web Development, Full Stack Web Developer, Web Development at Galvanize
Molecular Biology & Computer Engineering, Molecular Biology & Computer Engineering at University of Illinois Urbana-Champaign
Worksheets and resources pertaining to W++'s live workshop
Contributions:7 commits, 1 PR, 8 pushes in 14 days
worksheetsradbackbonejsworkshop
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