Lisa Yu
Director, Marketing Integration
New Jersey, United States
Summary
👤
Senior🎓
Top SchoolLisa Yu is a pharma marketing leader with 10+ years of experience at the intersection of commercial strategy, patient access, and health system engagement, currently serving as Director, Marketing Integration at Johnson & Johnson Innovative Medicine. She has led cross-functional teams through market access disruptions, CMS policy impacts, and value-based care initiatives, translating data-driven insights into tools that inform population health decisions. Her background in statistics and analytics, honed early in consulting at McKinsey, enables a methodical approach to go-to-market strategy, patient support services, and organizational change. Known for building pragmatic provider and pharmacy partnerships, she pairs strategic rigor with a patient-centered focus on medication access and disease management. An under-the-radar strength is her ability to operationalize complex policy shifts into actionable commercial responses that protect patient access and commercial viability.
10 years of coding experience
5 years of employment as a software developer
BA Economics, BA Economics at Harvard University
Chinese, French
Github Skills (5)
fitbit3
scrape2
r-package2
machine-learning1
lstm1
Github contributions (5)
lisaannyu/project-lambda
Nov 2015 - Dec 2015
Contributions:35 PRs, 45 pushes, 3 branches in 1 month
lisaannyu/college_mobility
Sep 2018 - Apr 2019
Contributions:9 pushes, 1 branch in 7 months
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