Lizzie Epton is a product marketing manager with 8 years’ experience specialising in B2B IoT, currently shaping product-led growth at PostHog from Brighton. She has driven measurable funnel improvements across IoT portfolios at Canonical and balena—lifting SQLs and sign-ups through targeted content, ads, and site rebuilds. Lizzie combines technical empathy for device and connectivity stacks with hands-on content leadership, launching vertical plays in Industrial IoT, Smart Cities and Energy. She co-founded the Women in IoT Network to grow a diverse pipeline of talent and support professional development in the sector. Known for translating complex embedded and cloud-connected solutions into clear commercial narratives, she pairs cross-functional collaboration with data-driven experimentation. Outside of product briefs she balances strategic GTM work with community-building that amplifies partner and developer adoption.
8 years of coding experience
7 years of employment as a software developer
Bachelor’s Degree, International Business with French (B2), Bachelor’s Degree, International Business with French (B2) at University of Sussex
Level 6 Digital Diploma in Professional Marketing, Digital Marketing, Level 6 Digital Diploma in Professional Marketing, Digital Marketing at CIM | The Chartered Institute of Marketing
Contributions:2 reviews, 38 commits, 16 PRs in 1 month
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