Summary
Lloyd Borrett is an experienced technology and marketing leader with over 25 years delivering online sales, eCommerce and digital communications strategies across IT and consumer businesses. He founded and ran multiple companies—spanning web services, security, and a cluster of scuba-diving retail and service brands—demonstrating an unusual blend of technical marketing, product management and hands-on entrepreneurship. Lloyd’s career mixes senior marketing and general management roles at cybersecurity and IT firms with practical retail operations, culminating in owning and exiting several dive businesses on Victoria’s Mornington Peninsula. Independent assessments place him in the top tiers for verbal, numerical and abstract reasoning, and he’s known as a consultative, tactful leader who prioritises team wellbeing. Based in New South Wales, he now operates as a self-employed professional (Aussie Bloke), available for advisory, marketing or digital transformation roles. An interesting pivot: after decades in IT he translated his digital skills into building and scaling multiple niche retail brands in the diving sector.
14 years of coding experience
33 years of employment as a software developer