Lorène Vignaud
Head Of Product at Back Market
Paris, Ile-de-France
Summary
👤
Senior🎓
Top SchoolLorène Vignaud is a product leader with 8 years of experience scaling consumer-facing marketplaces from launch to growth, currently Head of Product at Back Market in Paris where she oversees the Customer Journey Core Tribe powering 80% of the site. She has a proven record of driving measurable impact—implementing AI-led personalization and governance that helped deliver double-digit revenue and conversion uplifts while managing cross-functional teams of product, design, analytics and engineering. Lorène combines startup grit (co-founding a consumer app and launching products at heycar) with enterprise-scale product craft from Delivery Hero to Back Market, excelling at aligning vision, experimentation and metrics. She’s equally comfortable shipping A/B-tested UX changes and shaping company-wide processes, and has hands-on coding training from Le Wagon that informs close collaboration with engineering. A strategic operator who still digs into discovery and retention analytics, she blends commercial focus with a user-first approach to make refurbished shopping feel trustworthy and high-performing.
8 years of coding experience
8 years of employment as a software developer
Baccalauréat Economie, Baccalauréat Economie at Saint Jean de PassyPrépa ECE - Pre-business school Économie, Prépa ECE - Pre-business school Économie at Notre Dame du Grandchamp - PrépaCentre Madeleine DanielouMaster of Science (M2) Entrepreneurship and Innovation Management, Master of Science (M2) Entrepreneurship and Innovation Management at EDHEC Business SchoolBest coding bootcamp in the world (2017 – Switchup), Best coding bootcamp in the world (2017 – Switchup) at Le Wagon
French, English, GermanProgramming languages (1)
Github contributions (5)
lorenevignaud/djapp
May 2018 - Oct 2018
Contributions:8 PRs, 13 pushes, 5 branches in 5 months
1hkr/nationall
Feb 2018 - Feb 2018
Contributions:29 PRs, 26 pushes, 14 branches in 3 days
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