Summary
Lorenzo Rossi is a data scientist with 11 years' experience specializing in digital marketing measurement and attribution, now applying his expertise at Meta across product, AR/VR performance, and AI-for-productivity teams. He combines strong statistical training (MSc in Statistics with Finance) and a mathematics background with practical skills in R, SQL, and machine learning to turn large, messy datasets into actionable insights and automated, business-friendly reports. At Forward3D he built and maintained a dynamic attribution model used across consultancy engagements, and at Meta he has driven measurement and quality work for Workplace, Reality Labs, and enterprise AI initiatives. Comfortable translating complex models into dashboards and presentations, he focuses on measurable lift and reliability as much as predictive performance. Based in London, he balances rigorous quantitative methods with product-minded thinking, often surfacing non-obvious attribution signals that influence go-to-market decisions.
11 years of coding experience
12 years of employment as a software developer
Bachelor of Science (B.Sc.), Mathematics, Bachelor of Science (B.Sc.), Mathematics at Università di Pisa
Master of Science (M.Sc.), Statistics with Finance, Master of Science (M.Sc.), Statistics with Finance at University of Kent
English, Italian, French