Louda Peña
Marketing & Analytics Executive Fractional CMO at LAx2
Berkeley, California, United States
Summary
👤
Senior🎓
Top SchoolLouda Peña is a marketing and analytics executive with 11 years of experience leading data-driven growth and global insights for software and consulting organizations. As a Fractional CMO and former Global Head of Marketing Analytics & Insights at ThoughtWorks, she built governance, predictive prototyping, and storytelling frameworks that accelerated senior reporting and supported an IPO. She pairs hands-on product marketing—improving developer onboarding and growing open-source adoption—with strategic leadership that quadrupled targeted traffic and shortened dashboard delivery timelines by 90%. A LatinX queer advocate, Louda champions diversity, mentorship, and inclusive community engagement, often speaking at conferences to shape industry narratives. Based in Berkeley, she combines cross-cultural market intuition with practical consulting to help clients turn analytics into compelling customer experiences. Less obvious: she blends grassroots community listening with rigorous EDA prototyping, turning qualitative developer insights into measurable product and marketing wins.
11 years of coding experience
15 years of employment as a software developer
Executive Education Strategic Storytelling, Executive Education Strategic Storytelling at Columbia Business SchoolMills College
English, Spanish
Stackoverflow
39reputation
12kreached
2answers
0questions
Github Skills (26)
continuous-deployment10
software-design10
continuous-integration10
continuous-testing10
cd10
continuous-delivery10
infrastructure10
gocd10
infrastructure-as-code10
bitrise10
documentation10
developer-tools9
docker8
devops7
jenkins6
Programming languages (5)
Github contributions (5)
loudaTW/motolouda
Oct 2015 - Apr 2016
Contributions:1 push, 1 branch in 6 months
gocd/developer.go.cd
Sep 2017 - Sep 2017
GoCD developer documentation
Contributions:68 commits, 68 pushes, 1 issue in 3 days
software-designgocdbuilderdeveloper-documentationdeveloper-tools
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