Louis Girifalco is a Principal Consultant at Adobe with nine years of experience architecting experimentation and AI-driven personalization programs for Fortune 50 brands like Apple, Microsoft, IBM, JP Morgan and Comcast. He blends creative strategy, technical implementation, and analytics to launch scalable customer experiences—having personally launched hundreds of experiments and helped shift clients from siloed testing to connected, insight-driven journeys. Louis founded Quote.Vote, an open-source, ad-free civic platform, reflecting his interest in designing transparent, values-driven digital infrastructure beyond commercialization. He’s hands-on across the stack, from Adobe Target machine learning features to product architecture and governance, and he mentors junior consultants to operationalize early, measurable value. Comfortable with both startup scrappiness and enterprise rigor, he has a track record of turning hypotheses into repeatable processes that drive quantifiable growth. Based in Los Angeles, he pairs continuous technical learning (web3 and full-stack training) with a focus on building humane, trust-oriented online experiences.
9 years of coding experience
10 years of employment as a software developer
Bachelor of Arts - BA, Marketing, Bachelor of Arts - BA, Marketing at University of Delaware
Certificate, Web3 Development, Certificate, Web3 Development at ConsenSys Academy
Full Stack Web Development Certification, Computer Software Engineering, Full Stack Web Development Certification, Computer Software Engineering at freeCodeCamp
Marketing, Business, Marketing, Business at Alfred Lerner College of Business & Economics at University of Delaware
Contributions:12 pushes, 1 branch in 2 years 10 months
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